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25 Jun 2007

Stena Bulk increases presence with Online and Broadcast Video Distribution via The NewsMarket

Stena Bulk is making its broadcast-standard video available to global media outlets via a branded broadcast room powered by The NewsMarket.


Stena Bulk AB, one of the world’s leading tanker shipping companies, has provided content to the media including: 

  • Raw stock video of new fleet of ships and teams at work; 
  • General views of numerous tankers; and  
  • Soundbites from shipping industry experts and Stena Bulk employees including Ulf G. Ryder, President & CEO Stena Bulk  


Journalists using the global digital video platform provided by The NewsMarket can search, preview and download media assets in minutes from www.thenewsmarket.com/stenabulk. Journalists interested in broader business services categories can also register for industry-specific email alerts about new uploaded content. 
 
Demand from broadcast media and online news outlets for third party video content has been steadily growing, as broadband penetration across the globe has accelerated.  Stena Bulk will now be enabling news organisations to source and acquire broadcast-standard and streaming quality video easily and on-demand from its broadcast room.
 
”Stena Bulk has a tremendous wealth of content on many topics that journalists are covering around the world. By making this video easily accessible, Stena Bulk is catering to the demands of the changed media landscape we operate in now,” said Shoba Purushothaman, CEO and Co-founder of The NewsMarket.
 
 
Stena Bulk – With offices in six countries, Stena Bulk is one of the world’s leading tanker shipping companies, supplying customers with innovative solutions to their transportation and logistics requirements and using, for example, its own technical design department. The company has a regulated fleet of approximately 70 tankers and operates throughout the tanker market.
Stena Bulk is also responsible for marketing and operating the Concordia Maritime fleet. Stena Bulk is part of the Stena Sphere. The Stena Sphere has 15,000 employees and a turnover of SEK 36bn. www.stenabulk.com and www.thenewsmarket.com/stenabulk
 
The NewsMarket is the leading online video solution for global multinationals, government organisations and non-profits. Headquartered in New York, The NewsMarket’s video distribution platform and embeddable streaming video player bring a powerful branding proposition to content producers, allowing them to make video available to the world’s broadcast and online media (reaching more than 12,000 media outlets in 144 countries) and to customers, bloggers, employees, investors and other stakeholders. (www.thenewsmarket.com)


Stena Bulk - Innovation & Performance
Stena Bulk HQ | Masthuggskajen | SE-405 19 Gothenburg | Sweden | Office tel: +46 31 85 50 00 | Office fax: +46 31 12 06 51
Chartering E-mail: charteringSE@stenabulk.com | Operations E-mail: operationsSE@stenabulk.com | Other: info@stenabulk.com